Amazon is making a killing off these sellers. They have massive Dog Lover 4th Of July America Shirt and they don’t even need to advertise. Then, we go on to spend more than a 1/2 million in advertising each year on Amazon and the knock off products don’t spend a dime, yet get on our page as ‘recommended’ or ‘customers also viewed.’ The Shop Safe Act would actually put some of the responsibility on Amazon to police stuff being sold. I recall reading a couple years ago that more than half of what is sold on Amazon is coming directly from China. As in, directly from Chinese sellers. It’s bad news. It’s also not hard for them to get their reviews back up either. They usually offer a $10 or $15 amazon gift card for a 5 star review as long as you don’t say you were paid for the review. And no matter how much evidence you provide that they are trying to buy reviews they just report your review and amazon removes it. Yep. This has caused us some serious heart ache. As the manufacturer and vendor, we are held to a very different standard. If we were caught doing that, it could.
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Getting listings removed can be tough. For us, it’s usually stolen Dog Lover 4th Of July America Shirt or ™ or ® usage. But, we can’t stop them from taking our copy or fitment information. Fitment stuff is very important and costs us a decent amount of money to maintain. So even though it might only be a single bullet point, for someone to take that is a loss for us. The funny part here is for legit companies, Amazon offers Vine. Vine is VERY expensive. It’s basically Amazon’s internal review service. You pay them about $2,500+ to get 5-10 reviews. They find reviewers and you give your product away. There is 0 assurance the review will be good, but there kind of a… wink wink, nod nod going on. I mean, who would do it if you got bad reviews. They know this. We know this. In the end though, i’ts very costly, but it could be a way to jump start your product. They also offer a ‘Born To Run’ program where you can warehouse your goods. They take a discount and you basically get a window to sell those products in. You extra visibility, but at the end of that time, everything gets shipped back. We have tried it, but not great results.
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