I read a few years ago that at Halloween Camp Crystal Lake EST 1935 Shirt chain pizza places, the pizza is underpriced to look like a good deal. The 3,4,5 dollar “delivery charge” that doesn’t go to the driver is to make up for this. People see “$10 any large pizza!” And then don’t consider the fact that 10 bucks is less than the mandatory pizza order (pizza hut won’t deliver to you if your items are less than $12.98 before tax and fees), so you have to add shit you didn’t initially want to match up with some arbitrary number, and then the taxes, fees, and tips.
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So you still have “$10 any large pizza!” in your Halloween Camp Crystal Lake EST 1935 Shirt , when your order total ends up being over 20 bucks. So really I guess you can think of picking up your own pizza as their loss leader. Haven’t had a pizza delivered in a long time because of this bullshit. A great example of this is when JC Penny tried to do their square pricing thing or whatever they called it and just charge fair prices instead of stupid markups with “sales” and coupons. It failed miserably. People would rather pay $45 for jeans and told they saved 50% than pay $40 without a discount.
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